Tech giant Meta said Monday that it removed about 10 million profiles for impersonating large content creators as part of a broader effort to combat “spammy content.”

The company’s crackdown on unoriginal content is designed to make the Facebook feed more relevant and authentic by taking action against accounts that engage in spam or fake engagement.

“We believe that creators should be celebrated for their unique voices and perspectives, not drowned out by copycats and impersonators,” Meta said in a blog post.

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