McDonald’s is Test Marketing New Chicken Sandwich in Knoxville

McDonald’s is finally entering the fried chicken sandwich wars.

The chain is testing out a crispy chicken sandwich, made with a fried chicken filet topped with butter and crinkle-cut pickles on a potato roll. They are also testing a deluxe version, which has tomatoes, lettuce and mayo, here in Knoxville and Houston, Texas. The tests are taking place through January 26.

McDonald’s is hoping this new version could be a way to bring in more customers, better compete with rivals like Popeyes and Chick-fil-A, and placate its franchise operators, which have been lobbying hard for the menu item.

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